THE SEVEN DEADLY SINS-PRADA

This was a photographic styling and magazine editorial project in the style of Prada, investigating brand identity and target audiences.

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The concept for my trends styling project was the Seven Deadly Sins, in the style of Prada. Due to the upcoming release of 'The Devil Wears Prada 2,' I felt a campaign for Prada, exploring the seven deadly sins, could be fitting. Consequently, I undertook seven different styling shoots exploring each sin- Pride, Envy, Lust, Sloth, Gluttony, Wrath and Greed.

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My final outcome for this project was a magazine editorial, in the style of Prada, I presented each sin selecting my strongest images from each shoot, focusing conceptually and on promoting the brand's products.