DISCOVER YOUR ROOTS

In this project, I designed a Gymshark Concept Store, in Westfield London, focusing on showcasing the brand's values and forward thinking ethos, presenting to the senior designer of Gymshark.

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To design this space, I focused on creating a unique customer experience, drawing existing and new customer's into the space. What drove my design was Gymshark's mission towards sustainability, exploring how the brand's values prioritise putting their community and planet first.

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Throughout my design, sustainability was a key factor, with my aim to immerse customers in an eco-friendly store, embracing natural tones, with organic shapes and forms. My concept is based around tree roots, symbolising the idea of 'putting down roots' and growing to become a better version of ourselves.